Off-the-shelf platforms are built for average markets. When your business requires something specific — a workflow your team will actually use, a patient experience your competitors haven’t thought of, a system that fits the way your market actually operates — GO Digtl builds it from the ground up.
GO Digtl brings custom software development into every engagement where it’s needed. That means Gordon can identify the gap between what existing tools offer and what your business actually requires — and close it with something purpose-built. A CRM workflow your team will use instead of work around. A patient-facing portal that removes the friction between a consultation and a signed contract. A lead capture automation that keeps your pipeline warm between events.
From a cocktail napkin idea to an award-winning platform used by practices across the country.
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Dr. Anthony Bonavoglia is an orthodontist who saw a problem every practice in his field shares — and decided to build the solution instead of waiting for someone else to.
The problem is called a Start. In orthodontics, a Start is the moment a new patient pays and begins their treatment plan. It’s the conversion that drives practice revenue. And a significant number of new patients who come in for a consultation never become one.
They leave the office interested. They have questions about cost. They want to think about it. They need to talk to a spouse. They get home, open their laptop, and the moment passes. The practice has no reliable way to follow up, no tool that lets the patient revisit the payment options on their own time, no digital path from “I’m interested” to “I’m starting.”
The practice loses the Start. The patient doesn’t get the treatment they wanted. Everyone loses.
The insight that shaped everything: The gap between a consultation and a Start isn’t a sales problem — it’s a friction problem. If a patient could review their treatment plan, adjust payment options to fit their budget, sign contracts, and schedule their first appointment from home — on their own time, without pressure — the conversion rate changes dramatically. The technology to do that didn’t exist. So GO Digtl built it.
SmileSuite is now a full new patient scheduling and lead management platform — with two distinct delivery models built for how different practices actually operate.
SmileSuite launched, won an innovation award from the American Association of Orthodontics, and has continued to grow. The platform now serves orthodontists, general dentists, oral surgeons, periodontists, and medical spas. Practices use it to reduce the friction between consultation and Start, eliminate the follow-up gap that costs practices revenue, and manage new patient pipelines without adding headcount.
It started as a concept sketched on a cocktail napkin. GO Digtl built it into a live, compliant, expanding product — handling the technology, the branding, the product strategy, and the launch.
SmileSuite was built because the right tool didn’t exist. That’s the same reason GO Digtl treats custom software development as a core part of every engagement — because sometimes a B2B strategy is only as good as the technology behind it. If your business needs something purpose-built that doesn’t exist yet, that’s exactly the kind of problem we’re built for.